Friday 20 February 2015

Packaging and Presentation




It is clear that colours of Tom Ford's makeup collections consist of a black casing and gold writing encrypted and gold detail completing the elegant and expensive looking design. The black design on the packaging and products is no ordinary black for when light is shone on it from different angles, it shows all different shades of black. Each boxed up makeup product is finished with a plastic covering which isn't a common idea designers use to present their products but Tom Ford has chosen this packaging idea so that his products all look as brand new and untouchable as possible for when the client receives it.

Even his brush set consists of black and gold handles to keep to the colour theme along with a black case with a gold zip to keep the brushes in.
For special/limited edition collections, Tom Ford has designed the products by keeping the golden outlines and writing but replaced the black with white.
The Tom Ford counters definitely look as expensive as their products are. The layout is very spacious and organised as the makeup products on display are all set up on boards with big spaces between each one with lipsticks lined up and then foundations lined up underneath. The counter also has some of their makeup packages presented in a glass showcase which sets the mood of Tom Ford Makeup being luxurious and exclusive.

No comments:

Post a Comment