Practice Day Look

This practice helped me so much as I learnt what changes needed to be done to create makeup looks more like Tom Ford campaigns. Everything needs to be more over the top. The eyelashes need to be longer and I think eyeliner would make the eyes more intense. I like the shade I've used for the eyeshadow but I thought it would have a more pinky peach tone than a purple brown tone. I really like how I've also applied colour on the cheeks but after observing the campaign more I think I should keep the cheeks less blushed and more contoured as it is quite a bare faced look and the focus goes more towards the bold eye makeup. I decided to apply a pink colour to the lips which have come out nicely as it is all about neutral pouts with the S/S 2015 look.

Night Look Moodboard

For the Night Look I want to create a glamorous and edgy look to match the mood Tom Ford has made of his Spring Summer Campaign. For the eye makeup I have chosen a blue metallic colour with a black smoulder to it because blue is one of the colours in his makeup collection. I have also included teal coloured mascara as this type of mascara is also part of the collection. For the lips I thought a nude pink using NYX Tea Rose shade would look great with this look as it is an in-between of nude lips and a glamorous night look. If I applied a red lip i think it would completely change the whole mood of Tom Ford's makeup look. For the skin I want a contour look with a slight pink cheek as seen in the mood board. I think the skin should also have a satin finish to it to portray how Tom Ford presents his model's skin in his advertisements. For the hair I want long curls with lots of volume so that it is glamorous but still rock chic at the same time.

Location Inspiration

 Tom Ford Spring Summer Cruise 2015 Campaign Advertisments

For the Spring Summer and Night looks I was thinking of doing them on location. As inspiration I thought the photos of Tom Ford's Cruise 2015 Collection could help me think of how and where this should be set as it is on location. The location looks as if it is set in a car park and in a road. It seems that most of the location shoots Tom Ford does is set at night time as is his Autumn Winter 2011 Collection. To create my location shoots I will need to set it up with an urban background. I also need to think about taking the photos from angles as the images above aren't straight on. As these two looks would suit this type of location shoot perfectly as they are so glamorous and edgy looking to match the Tom Ford mood.

Tom Ford Fall 2011 Campaign Advertisement

Day Look Hair Chart

This is the hair chart for my day look. I have decided to create loose curls because although this is a more natural look it should still have a glamorous side to it to suit the Tom Ford look. I want the hair to also look slightly ruffled so that it has that rock chick edge to it.  will create this look by curling the hair in sections and hair spraying. Once i have finished the makeup i will brush the hair out and spray again. I will also backcomb at the roots and brush over for volume.

Practice Nail Laquer Makeup Look

This images are of my practice Nail Laquer Makeup Look. From this practice it has made me realise I need to apply more eye shadow above the eyes rather than just going outwards. I also need to apply more lip colour to make them more nude as well as applying slightly more contour just so the cheek bones stand out a bit more.

High Summer/Beach Look Moodboard

Summer is all about that sun kissed skin and looking natural. As Tom Ford's look is all about the smokey eye I thought I should apply a gold/bronze colour to them so that there is still smoke but it as natural as possible. I also decided to keep the lip a nude colour using the Maybelline Coffee Craze shade. The model definitely needs some beach waves for the hairstyle to keep with the messy hair look. To finish the look I think the model should also have a bronze contour so that it fits in with the tanned summer/beach theme.

Nail Laquer Look Moodboard

I thought if there was a third nail varnish to Tom Ford's collection it would most likely be a purple metallic shade because purple shades of mascara and eye shadow are also part of the collection. I thought this nail varnish would fit in perfectly with Tom Ford Spring/Summer 2015 trends. I think a brown smokey would go nicely to keep the mood dark. As the lip trend is nude for Tom Ford I wanted to include a nude pink colour and chose Rimmel 077 Asia lipstick. I also wanted to contour the face and not use blush to keep it as nude looking as possible but still sharp. For the hairstyle I think my model should have messy curly waves to keep the rock chick theme in tune with the project.

Promotion

Tom Ford was the director of Gucci for a decade as well as the saviour of the designer brand therefore already making Ford very well known for his success. By Ford also being a director that promotes himself even more as it shows he has more ambition and his name will become known in the film industry. The fact that he sells more than just clothing makes his brand more open to the market. Tom Ford promotes itself through campaign advertisements online and on their website. The brand also promote themselves through TV advertisements.

Tom Ford advertisments have been infamous for the sexualisation of women. They have advertised their products many times where the models are nude. In 2007 the advert for the first men's fragrance was banned in several countries because it was too sexual: the image was of the fragrance in front of a woman's genitals with her legs open. There was also another image of the fragrance in-between a woman's breasts.

TV advertisement of the 'Lips and Boys' Lipstick Collection

Campaign advertisement of the 'Lips and Boys' Lipstick Collection

http://www.hungertv.com/feature/top-ten-tuesday-banned-fashion-ads/

Product

Tom Ford sells a variety of products for both men and women. For men's clothing, the brand sells it's seasonal collections along with shirts, ties and bow ties, pocket squares and jeans. For accessories, they sell shoes, bags, belts, jewellery and leather wallets and card holders. Tom Ford also sells a variety of skin products for men as well as grooming products such as beard oils. Lastly for men, Tom Ford also sells optical glasses and sunglasses.
For women's clothing, the brand sells its seasonal collections. For accessories, they sell shoes, handbags, jewellery and leather purses. The brand also sells a variety of beauty products for lips, eyes, nails and face as well as makeup brushes and skincare products. Lastly, Tom Ford also sells sunglasses and optical glasses for women.
Tom Ford also sells fragrances for both men and women.