Tom Ford was the director of Gucci for a decade as well as the saviour of the designer brand therefore already making Ford very well known for his success. By Ford also being a director that promotes himself even more as it shows he has more ambition and his name will become known in the film industry. The fact that he sells more than just clothing makes his brand more open to the market. Tom Ford promotes itself through campaign advertisements online and on their website. The brand also promote themselves through TV advertisements.
Tom Ford advertisments have been infamous for the sexualisation of women. They have advertised their products many times where the models are nude. In 2007 the advert for the first men's fragrance was banned in several countries because it was too sexual: the image was of the fragrance in front of a woman's genitals with her legs open. There was also another image of the fragrance in-between a woman's breasts.
TV advertisement of the 'Lips and Boys' Lipstick Collection
Campaign advertisement of the 'Lips and Boys' Lipstick Collection
http://www.hungertv.com/feature/top-ten-tuesday-banned-fashion-ads/
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